Modern search engines measure just three
things:
- Words on the page - keyword
density - is vitally important,
and all the top pages need to do it.
- Total number of links
to your page, called link
popularity,
- The text of links that
point at the page, called page
reputation ( link relevancy )
This is a critical part of ranking in all
modern search engines, especially Google
Unless you optimize all three, you'll have
trouble getting and keeping the top position.
Most everyone has heard of link popularity
and knows how essential it is to obtaining top
rankings. You've probably also noticed that
search engines keep getting smarter. These
days they not only count how many links there
are to your site they also measure the quality
of those links. In fact, the most important
element of relevance is what those incoming
links are saying about your site.
That means that the words people are
putting into the link they use to send traffic
to your site is the MOST important relevancy
factor. This tool will help to track down
those links to insure they're using the right
words as they point to your site.
There are just three simple steps to
achieving a top ranking on the search engines:
- Pick a search term and
find the top ranked site.
- Compare your site to the top site using Link
Reputation tool.
- Change your own linking structure until
it is better than the #1
site.
| That's it. You're
done. The hardest part is waiting for
the search engines to update! |
|
